Two months’ salary for a diamond? Plop, plop, fizz, fizz? We try harder? These are famously effective marketing ideas that are also famous examples of behavioral science working to a client’s business advantage. Why? It comes down to how humans decide what to do.
People make 35,000 decisions each day. 35,000. So it’s no wonder that, as a species, we reflexively go with our “instincts” to sort those decisions quickly. Except it isn’t our instincts at all. It’s the significant influence of cultural systems and our enduring collection of cognitive biases at work. Consumer behavior is human behavior. And in plain terms, it can work for or against your marketing plan.
Signal Theory applies behavioral science and data-driven insights to create human-centered solutions that not only irresistibly nudge customers to action but also defend profitability and create goodwill.DESIGN IN ACTION
There always seems to be a new magic bullet for a marketer to add to the arsenal. But the more things change, the more consumer behavior stays the same.
In other words, your hyper-targeted, reverse optimized and ultra-personalized influencer experience delivered seamlessly over 5G can be boosted or busted by the hardwired factors of human behavior.
More than 100 of us show up every day with the purpose of building the healthiest client relationships possible. We believe that’s done through trust, respect, accountability, creativity and a certain je ne sais quoi. Signal Theory works best with clients and co-workers who take their craft (though not always themselves) too seriously.