The evolving path to purchase
Americans are busy. And this hurried lifestyle is driving them to make more last-minute meal choices. Often these choices may not be the best for themselves or their families. And because of this, consumers have realized that they’ll need to do more meal planning. When consumers meal plan, they’re more likely to eat healthier, spend less money and have time to sit down with families.
Food marketers need to understand the impact meal planning has on the steps consumers take in their path to purchase. Consumers are open to suggestions and inspiration in their meal-planning choices.