Campaign – Producer & Veterinarian | Signal Theory

Merck Animal Health

Campaign – Producer & Veterinarian

We know today’s cattle producers are smart, savvy and well-versed in the products they use to keep their herds healthy. But research told us that cattle producers don’t always know who is behind the products they trust. They just know it’s one of those “big pharma” companies – and they all seem to blend together.

Our team seized the opportunity to differentiate by launching an integrated brand campaign featuring print, digital and broadcast to show producers exactly why Merck Animal Health is the one company that truly understands them, their operations and the challenges they face.