Signal Theory Earns 12 Best of NAMA Regional Awards

Signal Theory earned 12 awards in the Best of NAMA (National Agri-Marketing Association) regional competition, including Best of Show in the Consumer Audiences category for the American Pecan Promotion Board’s “Snacksercise” campaign. The Best of Show honor was among wins spanning five clients, with recognition for public relations, advertising and content creation.

The Best of NAMA Awards acknowledge outstanding achievement in agricultural marketing and communications across six regions in the United States. Winners advance to the national Best of NAMA competition, to be held in St. Louis, Missouri, April 15-17, 2026.

“This recognition by our peers in agricultural marketing is validation that our work connects people to something meaningful while delivering for our clients,” said John January, co-CEO at Signal Theory. “These awards reflect the power of combining behavioral science with great creative, and we’re grateful to work with clients who value both.”

Award-Winning Work by Client

AgroLiquid

• First Place: Overall PR Program Directed at Farmers, Ranchers, Growers, Stakeholders or Employees – Crop Nutrition Week 2025 

• First Place: News Release – Ag Media – AgroLiquid News Release (AgroLiquid to Acquire Montyʼs Plant Food Company, Expanding Innovation in Agricultural Crop Nutrition)

• First Place: Audio/Video Broadcast News – Crop Nutrition Week Video Series

• Merit: Media Relations – AgroLiquid 2025 Media Relations

• Merit: Integrated Campaign – Local – AgroLiquid Digital Customer Journey Campaign

American Pecan Promotion Board (APPB)

• Best of Show – Consumer Audiences: Company- or Producer-Funded Advertising Campaign Directed to Consumers – Surprisingly Snackable Pecans: Snacksercise

• First Place: Company- or Producer-Funded Advertising Campaign Directed to Consumers – Surprisingly Snackable Pecans: Snacksercise

• Merit: Company- or Producer-Funded Advertising Campaign Directed to Consumers – 2024 Surprisingly Snackable Pecans Campaign

Bekaert Fencing

• First Place: News, Feature Article or Persuasive Writing – Trade media – “How much is your old fence costing you?” Working Ranch Feature Article 

• First Place: Customer Brochures, Catalogs – Farmer directed – Bekaert Fencing Catalog

Arm & Hammer Animal Nutrition

• First Place: Trade Ads, Single or Series – Arm & Hammer CERTILLUS™  Print Ad

California Milk Advisory Board (CMAB)

First Place: Company- or Producer-Funded Advertising Campaign Element Directed to Consumers – California Milk Advisory Board Summer Snacking Shoppable Display Video