Signal Theory Earns First Place at Best of NAMA 2026

Signal Theory earned honors at the Best of NAMA (National Agri-Marketing Association) national awards ceremony, which recognizes the best in agricultural marketing. Work for the American Pecan Promotion Board and AgroLiquid received two First Place Awards and two Merit distinctions at the national level. 

To compete at the national level, entries must first receive a first place or merit award at the regional level – where Signal Theory earned 12 awards across five clients in consumer advertising, broadcast and media relations. 

American Pecan Promotion Board Recognized for “Snacksercise” and “Surprisingly Snackable Pecans” Campaigns

The “Snacksercise” campaign by the American Pecan Promotion Board earned First Place in Company- or Producer-Funded Advertising Campaign Directed to Consumers. A second APPB campaign, “Surprisingly Snackable Pecans” took Merit in the same category. Both campaigns use humor to shift pecans from a seasonal baking ingredient to an everyday snack essential. 

The “Surprisingly Snackable” platform has gained significant momentum, earning an Effie Award finalist nomination – a testament to the campaign’s cultural resonance and wit. 

AgroLiquid Brings Home First Place in Broadcast News and Merit in Media Relations

AgroLiquid’s “Crop Nutrition Week” earned First Place in Audio/Video Broadcast News, recognizing the campaign’s expert-driven video content that helps growers get the most efficiency out of every application. The brand also received a Merit award in Media Relations, highlighting Signal Theory’s proactive media relations strategy across regions and crops to address a variety of grower challenges.

Award-Winning Work by Client

AgroLiquid

• First Place: Audio/Video Broadcast News - Crop Nutrition Week Video Series

• Merit: Media Relations – AgroLiquid 2025 Media Relations

American Pecan Promotion Board (APPB)

• First Place: Company- or Producer-Funded Advertising Campaign Directed to Consumers - Surprisingly Snackable Pecans: Snacksercise

• Merit: Company- or Producer-Funded Advertising Campaign Directed to Consumers - 2025 Surprisingly Snackable Pecans Campaign