Srixon
Obsessed With It
/ About the project
As a golfer, you've heard it all. More distance. Better forgiveness. Faster speed. It blends together after a while, and the brand with the biggest budget and the most tour equity wins in the end.
That wasn't Srixon. Even though they had a great product and a cult following, they needed a story that went beyond the spec sheet in order to stand out.
So, we rebuilt from the inside out. Audits, research and segmentation, then a brand book with everything from brand DNA to tagline to visual identity that helped their team produce a full campaign relaunch that transcended traditional golf advertising.
/ Insight
A golfer's relationship with the game doesn't end when the round does. It carries on all week through the group texts, the midnight scrolling for tips, and the dozens of putts rolled across the living room floor. Srixon gets it. They're built the same way. Dedicated to meticulous improvement and driven by the pure love, joy and respect of the game.
