SONIC Drive-in: Summer AR Filters
How to keep summer safe, socially distanced and delicious.
For years, SONIC has been a favorite summer hang. But when COVID-19 started sweeping across the U.S., we had to find new ways to bring the “delightful possibility” of summer and SONIC to the masses in a safe, socially distanced way.
Our guests were spending countless hours at home and on their phones due to social distancing and reside-in-place orders. To keep SONIC top-of-mind, we worked to meet our guests where they were with unique augmented reality filters that help create an engaging SONIC experience with no visit required.
Our filters were developed and released leading up to the first official day of summer, and each surprised, delighted and entertained SONIC fans across the country.