Consumer Branding & Packaging | Signal Theory


Consumer Branding & Packaging

SnowPops are just like the squeeze-’em-from-a-tube popsicles you remember from childhood. Well, except for one thing: These have 6.7% ABV to go along with that cold fruit flavor your younger self used to enjoy.

For SnowPops packaging, we wanted to evoke that childlike nostalgia of popsicles, while being perfectly clear that these frozen treats are strictly for adults. That’s why we paired whimsical fruit illustrations with an adults-only voice that can be every bit as colorful as the art on the box.