Christopher Elbow Chocolates: Valentine's Day - Signal Theory

Christopher Elbow Chocolates: Valentine’s Day

Helping a new generation of chocolate buyers spread the love.

For years, Christopher Elbow Chocolates has helped discerning chocolate lovers spread the love on Valentine’s Day. Their artful chocolates in elegant boxes tied up with a bow have been a hit with their core audience for years. But let’s be honest – not every Valentine fits in a heart-shaped box. To help Christopher Elbow bring their artfully crafted bonbons to a new generation of consumers who weren’t quite as experienced in the fine chocolate world, we created a unique new product offering that leverages another art form already familiar to them.

Each 9-piece Tattoo Collection features one of three designs inspired by traditional tattoo art. And because nothing says “I love you” quite like fresh ink, we even included a matching temporary tattoo in each box. No, it’s not quite the same as the real thing. But while true love may never fade, most of us are still happy when a giant skull on our forearm does.

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