Holiday Packaging | Signal Theory

Christopher Elbow Chocolates: Valentine's Day

Holiday Packaging

For years, Christopher Elbow Chocolates has helped discerning chocolate lovers spread the love on Valentine’s Day. Their artful chocolates in elegant boxes tied up with a bow have been a hit with their core audience for years. But let’s be honest – not every Valentine fits in a heart-shaped box. To help Christopher Elbow bring their artfully crafted bonbons to a new generation of consumers who weren’t quite as experienced in the fine chocolate world, we created a unique new product offering that leverages another art form already familiar to them.

Each 9-piece Tattoo Collection features one of three designs inspired by traditional tattoo art. And because nothing says “I love you” quite like fresh ink, we even included a matching temporary tattoo in each box. No, it’s not quite the same as the real thing. But while true love may never fade, most of us are still happy when a giant skull on our forearm does.

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